Douglas Rushkoff: Our On-Line Interactions Occur on Platforms Whose Function Is To Exploit Them

Douglas Rushkoff is one of my favorite social ctitics on media, technology, culture and money. In this interview with Motherboard TV Rushkoff talks about technology, social media, the zombie apocalypse and the occupy movement.

My favorite quote from Rushkoff’s interview:

“Our interactions on line occur on platforms whose function, whose purpose is not to promote our social interaction, but to exploit our social interaction. So you have the average kid using Facebook believes that he is the customer of Facebook and that Facebook is there to help him make friends. And it’s not. The corporation is paying Facebook for Johny’s social graph. To reduce human interraction to that which is marketable to Facebook’s customers. Now, you are inhabiting a comercial environement that was constructed by people and companies in order to promote certain behaviors and attitudes from you. We have an entire way of life that is predicated on a faulty premise – on a faulty premise about profit and money and corporatism which are human inventions…”

Who is Douglas Rushkoff?

Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values. He teaches media studies at New York University, serves as technology columnist for The Daily Beast, and lectures around the world.

Rushkoff’s book, Program or Be Programmed: Ten Commands for a Digital Age, is a followup to his Frontline documentary Digital Nation. His previous book was called Life Inc. was also made into a short, award-winning film.

Douglas has ten best-selling books on new media and popular culture which have been translated to over thirty languages. They include titles such as Cyberia, Media Virus!, Nothing Sacred, Get Back in the Box and Coercion. He has written and hosted three award-winning Frontline documentariesThe Merchants of Cool, The Persuaders, and most recently, Digital Nation.

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