The Netherlands-based software developer Layar, best known for its augmented reality smartphone application, is moving to help publishers more easily link print publications with digital content.
Layar Creator places the power of interactive print at everyone’s fingertips by what the company calls “the world’s easiest way to activate print media with digital content.” It’s a self-service web application that lets anyone infuse static pages with interactive experiences.
Software from Layar, founded in 2009 and backed by Intel Capital INTC.O, has been downloaded to more than 20 million mobile devices. However, the firm has struggled to generate revenues from its large consumer following and is turning to publishing firms using AR for advertising or adding digital content to print publications.
In this video general manager Maarten Lens-Fitzgerald speaks to Reuters TV about the shift from the Reuters Global Technology, Media and Telecoms Summit in Paris: