Under Armour E39: Enter the Smart T-shirt

The latest addition to the smart clothes coming down the pipe towards the end of 2012 is the Under Armour E39 compression shirt which uses sensors to track and transmit heart rate, breathing, g-force and horsepower.

This smart t-shirt is based on Zephyr Technologies, who make similar gear for the US special forces, and has a removable “bug” sensor equipped with a triaxial accelerometer, processor, and 2GB of storage flanked by additional monitors that measure heart rate and breathing. In addition, the software provided by Zephyr can then record and transmit wirelessly all the relevant biometric data about the athlete’s movements to a number of devices such as laptops and cellphones and help identify performance issues.

Hear the story of the world’s most innovative smart T-shirt directly from the Under Armour innovators responsible for making it.

Video Update: You’ve never trained this way. Nobody has. Introducing Armour39™ with Georges St-Pierre.

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