Lisa Cron on Story or Die: Question the Story

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Posted on: January 20, 2022 / Last Modified: January 20, 2022

Some of you may know that I’ve been working on a new book. The provisional title is ReWriting the Human Story: How Our Story Determines Our Future. Struggling with this book is why it’s been a number of months since my last podcast interview. And so I thought it could be useful to me and interesting to you if I were to have a conversation with a few story experts and ask them questions such as why story, what is story and, perhaps most importantly, how does it relate to technology, AI, being human and our future.

Today is the first interview of this series and my guest is Lisa Cron. Lisa is the author of Story or Die and Wired for Story which is also the title of her fantastic TEDx talk you can see under her bio below. During this 2.5-hour interview with Lisa Cron, we cover a variety of interesting topics such as: why story; the definition of story; why our biology shows we are wired for story; story as a virtual reality simulator; consciousness and story; the boomerang effect of scientific evidence; the only way of walking into someone’s shoes; language, emotion, and the patriarchy; the cure and poison of story; if or how social media is hacking story; the story of AI, democracy, and humanity; ReWriting the Human Story.

As always you can listen to or download the audio file above or scroll down and watch the video interview in full. To show your support you can write a review on iTunesmake a direct donation, or become a patron on Patreon.

Who is Lisa Cron?

Lisa Cron is the author of Wired for Story, Story Genius, and most recently, Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Her video course, Wired for Story: How to Become a Story Genius can be found at, and Writing: The Craft of Story at Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference.

Lisa spent a decade in publishing and has been a literary agent, television producer, and story analyst for Hollywood studios. She has also served on the faculty of the School of Visual Arts MFA program in visual narrative and, since 2006, has taught in the UCLA Extension Writers’ Program. In her work as a private story coach, Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story.

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