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ReWriting the Human Story

Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

March 11, 2022 by Socrates

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Jonah Sachs is an author, speaker, and viral marketing pioneer. He helped create some of the world’s first and most heralded digital social change campaigns. Jonah Sachs is also the author of Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future and, most recently, Unsafe Thinking: How to be Nimble and Bold When You Need it Most.

During our 2-hour conversation with Jonah Sachs, we cover a variety of interesting topics such as why stories are the root of who we are; the Story of Stuff, the Meatrix and Grocery Store Wars; the definition of story, and the top 5 markers of a great one; Winning the Story Wars; the hero’s journey; cultural relativism and finding the common space we can build on; the pros and cons of our current human story; AI, GPT3, and 2 Turing Tests; the poison and cure of story and the Buddhist test of suffering.

My favorite quote that I will take away from this interview with Jonah Sachs is:

Storytelling is the neglected secret weapon we all have

As always you can listen to or download the audio file above or scroll down and watch the video interview in full. To show your support you can write a review on iTunes, make a direct donation, or become a patron on Patreon.

Who is Jonah Sachs?

Jonah Sachs is an author, speaker and viral marketing pioneer. His new approaches to digital media have been critical in bringing the ideals of social change — such as equity, empowerment, responsibility and transparency — to the forefront of business and popular culture.

Jonah helped to create some of the world’s first, and still most heralded, digital social change campaign. As co-founder of Free Range Studios, his work on Amnesty International’s blood diamonds viral film was seen by 20 million people and was delivered by to every member of congress, helping drive the passage of the Clean Diamond Act.

He later helped to create “The Story of Stuff,” which, viewed by over 60 million people, marked a turning point in the fight to educate the public about the environmental and social impact of consumer goods. Jonah went onto to lead groundbreaking campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as major brands including Microsoft and Patagonia.

Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR. Sachs also pens a column for Fast Company, which named him one of today’s 50 most influential social innovators.

Filed Under: Podcasts Tagged With: ReWriting the Human Story, story, Storytelling

Angus Fletcher on Wonderworks: Seek The Untold Story

February 8, 2022 by Socrates

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Prof. Angus Fletcher is a story scientist working at the intersection of story and neuroscience. Angus started as a neuroscientist at the University of Michigan but eventually decided to pursue a Ph.D. in Shakespeare at Yale. Then he went to Stanford University and worked with clients in Hollywood, DARPA, and the US special forces. Angus is the author of Wonderworks and the upcoming Storythinking. He has become known for coming up with proof that computer AI lacks the physical hardware to replicate human creativity, let alone innovate or plan to take over the world.

During our 2-hour conversation with Angus Fletcher, we cover a variety of interesting topics such as what computer science is all about; why a neuro/scientist should study literature; why the brain is not a computer; what a Shakespeare Ph.D. can teach/consult DARPA and Spec Ops on; literature as a tool to heal and grow your brain; building a story machine that can establish cause-effect narratives; why story is the operating system of the brain; literature as the engine of science; the mission of Project Narrative; my definition of story; computer vs human creativity; the singularity and transhumanism story; Jonah Sach’s myth-gaps as the greatest leadership opportunity to ReWrite the Human Story; growth as the ability to change our minds; why multiplicity is better than a singularity; humanism and AI-ism.

As always you can listen to or download the audio file above or scroll down and watch the video interview in full. To show your support you can write a review on iTunes, make a direct donation, or become a patron on Patreon.

Who is Angus Fletcher?

Angus Fletcher is Professor of Story Science at Ohio State’s Project Narrative. His most recent books are Wonderworks (Simon & Schuster, 2021) and Storythinking (Columbia University Press, 2022). He has written on the limits, and the future, of Artificial Intelligence in Wired, Nautilus, Modern Warfare, and the academic journal Narrative. His writings and media appearances can be found at angusfletcher.co

Filed Under: Podcasts Tagged With: ReWriting the Human Story, story

SciFi Author PJ Manney on the New Mythos and (Con)Science

January 28, 2022 by Socrates

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This is the second interview of my series on story, and my guest is PJ Manney. PJ is the author of the Phoenix Horizon Trilogy and has already been a guest on Singularity.FM twice before. [See our 1st and 2nd interviews.] She is a friend, and I am a big fan of her books. Today, we are going to touch on the last book of her trilogy – (CON)Science, and will discuss what PJ calls the New Mythos and what I refer to as ReWriting the Human Story.

During our 2-hour conversation with PJ Manney, we covered a variety of exciting topics such as the genesis and purpose of The New Mythos; Aristotle’s story structure and hero’s journey; Pierre Teilhard de Chardin’s concept of the Noosphere as a metaphor for the new mythos; the definition of story and why story is to us like water is to fish; Future Shock, complexity and Jonah Sach’s “myth gaps”; the poison and cure of story and science; ethics, our frame of reference and the powers of 10; the human story and the dangers thereof; Yucky Gets Yummy: How Speculative Fiction Creates Society; (CON)Science and PJ’s upcoming 14 stories on the Axial Age.

As always you can listen to or download the audio file above or scroll down and watch the video interview in full. To show your support you can write a review on iTunes, make a direct donation, or become a patron on Patreon.

Who is PJ Manney?

PJ Manney is the author of the bestselling and Philip K. Dick Award-nominated science fiction technothriller, (R)EVOLUTION (2015), published by 47North in the Phoenix Horizon trilogy with, (ID)ENTITY (2017), and (CON)SCIENCE, (2021). Set as alternate, future American histories, the novels chart the influence of world-changing technologies on power and nations.

A former chairperson of Humanity Plus, she helped rebrand the organization, launch H+ Magazine and organize the first multi-org conference on futurist topics, Convergence ’08. She authored “Yucky Gets Yummy: How Speculative Fiction Creates Society“​ and “Empathy in the Time of Technology: How Storytelling is the Key to Empathy,”​ foundational works on the neuropsychology of empathy and media.

Manney has presented her ideas to National Geographic, the Producers Guild of America, Directors Guild of America, NASA-JPL, M.I.T., Huffington Post, The H+ Summit, and the Institute for Ethics and Emerging Technologies, is a frequent guest on podcasts/web shows including StarTalk, The World Transformed, Singularity.FM, and Amazing Mind, and has published in BoingBoing, Live Science, and Tor.com. She is also the first person to create and transfer a digital autograph for a novel verified by the blockchain. Manney consults for varied organizations about the future of humanity and technology, including artificial intelligence, robotics, cyborgs, nanotechnology, biotechnology, brain-computer interfaces, space, blockchains, and cryptocurrencies.

Manney graduated from Wesleyan University double majoring in Film and American Studies. She worked for over 25 years in film/TV: motion picture PR at Walt Disney/Touchstone Pictures; story development for independent film production companies; and writing as Patricia Manney for the critically acclaimed hit TV shows Hercules — The Legendary Journeys and Xena: Warrior Princess. She also co-founded Uncharted Entertainment, writing and/or creating many pilot scripts for television networks, including CBS, Fox, UPN, Discovery, ABC Family, and Comedy Central.

Manney lives with her husband in Southern California and is a dual citizen of the US and New Zealand. She is a member of the WGA, SFWA, ITW, and PEN America.

Filed Under: Podcasts Tagged With: PJ Manney, ReWriting the Human Story, story

Chapter 10: The Capitalism Story

July 19, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 10: The Capitalism Story

…by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it. Adam Smith

The human mind (mine too) loves narratives. Stories. Stories are illusion. They are so powerful they invite delusion. Stewart Brand

The stories of science, technology, and progress are practically inseparable from the story of capitalism. And Capitalism is simply a relatively modern story told by great storytellers – be it Adam Smith or Milton Friedman. So, if money is the most popular story, then capitalism is likely the 2nd most popular one. And if we are to capture its story in a single word it is growth. But the key point is that capitalism requires growth not to deliver progress but to survive. So, if we halt growth capitalism won’t just halt – it will collapse. Therefore growth is the goal and progress is, at best, a byproduct.

There are many reasons why capitalism requires growth to survive – competition, demographics, unemployment, inequality, credit, mass production, energy consumption, etc. Fundamentally, however, capitalists go into business to make a profit. This means that if someone invests 100 dollars of capital they expect to receive back more than 100. And they are happy to repeat this process over and over again for as long as they can. Hence we call it capitalism – a self-sustaining system where capital gives birth to more and more capital. But if you start with 100 and end up with more than 100 we have growth because it measures the differences between your starting capital and what you end up with. That growth – or surplus, is the return on capital investment. If there is no return on investment there is no incentive to invest. So investment ends and the system collapses.

***

It was Protagoras who first claimed that “man is the measure of all things”. Capitalism replaced this inherent anthropocentrism with the free market so we can say that the free market is posthuman in the sense it doesn’t favor or put humanity in the center of its value system. Thus the free market became the measure of all things – be it material objects such as agricultural goods, consumer products, the animals, the water we drink and the air we breathe, or immaterial ones – such as political, religious, and other ideas or services. Since our value system reflects and is derived from our story and given that capitalism is our economic story, it is no surprise that growth has become the highest moral value in the realm:

you want democracy – make sure there is economic growth; want political freedom – don’t choke off growth; more opportunities for women and minorities – it comes with growth; more high-paid jobs – focus on growth; less pollution – don’t impede growth. That’s why Bill Clinton exclaimed: “It’s the economy, stupid.”

In short, in capitalism, never-ending growth is the most fundamental requirement. Everything else – be it political, social, legal, or ethical, is based on it and is therefore secondary. So, it is no surprise that when the story of Climate Change clashes with that of growth, growth always wins. Because the system is primed to self-sustain not to change or challenge itself. Furthermore, modern economics tells us that all products have a given value as well as alternative substitutes. And climate change, the environment, the animals, trees, rivers and lakes, even human beings have now become mere products within our global capitalist system. All in the name of growth, measured and valued within the story of the free market.

***

Capitalism is a complex story that gives birth to many other, smaller stories such as: the story of money, supply and demand, the “Invisible Hand”, “the Free Market”, “survival of the fittest”, “the lone entrepreneur hero”, “the myth of the self-made millionaire”, “the virtue of selfishness”, “egoism is altruism”, “the customer is always right”, “a rising tide lifts all boats” and so on. Those, in turn, have their own by-products such as short-term thinking, materialism, alienation, individualism, egoism, consumerism, planned obsolescence, environmental destruction, pricing everything but valuing nothing, and so on. Consequently, our relationship with life has stopped being mystical and never got to be scientific – it is economic. With one invisible hand – we save, and with the other – we destroy, all according to the “laws” of supply and demand, and the “virtue” of selfishness.

Epictetus and the Buddha both noted that events have no objective value. And if we look closely we ought to note that material things don’t have one either. Regardless of whether we are considering events or material things their value is subjective for it is derived by and created in story – the story we attach to them. The reality is we dream of owning and are willing to pay because of and for the story, not so much the product. The evidence is plentiful but perhaps best exemplified by the Significant Objects Project.

In 2006 journalist Rob Walker bought 200 thrift items for an average price of $1.25. These objects were all second-hand, they were not special or unique in any way, and had absolutely no intrinsic value of their own. Their unremarkable list included things like a plastic banana, a plastic motel room key, a small plastic bust of a horse head, and so on. Then Rob asked 200 authors to write a story about each of the items. Finally, Walker auctioned the items on eBay and received a total of $8,000 with an average “value” increase of 6,300% per item. [For example, the plastic horse head he bought for 99 cents was sold for $62.95 after a story was written for it.] Therefore it is not the product itself where value originates but the story attached to it. Change the story of a useless product and you change its value thereby making it valuable.

To conclude, capitalism is a story. A story that depends on growth and assigns a monetary value to everything in the world. A story that is reductionist in nature. Just like science reduced our universe to the physical world – i.e. physics. Similarly, capitalism reduces our universe to its market or monetary value – i.e. money. It tells how much something is worth as derived from the stories we tell. So it is story – first and foremost, that makes the difference for creating value, starting with the initial Angel investment pitch all the way to the final product and why we buy it. That is why Seth Godin claims that “Uber and Google achieved what they achieved because they were triumphs of storytelling, not because they were triumphs of technology. And so did Facebook.”

It is for this reason that Rolf Jensen also notes:

The highest-paid person in the first half of this century will be the storyteller. All professionals, including advertisers, teachers, entrepreneurs, politicians, athletes and religious leaders, will be valued for their ability to create stories that will captivate their audiences.

Filed Under: Podcasts, ReWriting the Human Story Tagged With: human story, ReWriting the Human Story, story

Chapter 9: The Technology Story

June 28, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 9: The Technology Story

Technology improves the lives of people who can avoid being dominated by it and forced into debilitating addictions to it. Frank Kaufmann

The 1st atomic bomb was nicknamed “gadget.” Does this fact say something about who we are? Or does it say something about the nature of technology and the power to do good or evil?

I will begin this chapter by looking at the most popular myths about technology. I will then look at the etymological origins as well as several definitions of the term. Finally, I will conclude by arguing that story is the core technology of our civilization.

Perhaps the most popular and maybe even the most dangerous myth about technology is the myth that technology allows us to see the future.

“Come and see this amazing new technology,” we often hear, “And you will see the future.”

I call this “the Crystal Ball” myth because I grew up with the witches and wizards’ fairy tales where magic crystal balls gave them the ability to see the future.

Of course, Arthur C. Clarke’s famous 3rd law states that “Any sufficiently advanced technology is indistinguishable from magic.” And so perhaps we shouldn’t be surprised that modern technology has become synonymous with the crystal ball from our old fairy tales. But the Crystal Ball perception of technology is not only a myth. It is also dangerous.

To evaluate the crystal ball metaphor, we have to first understand the etymology of the word technology – what it means and stands for, or at least what it used to mean and stand for. Then we can judge whether the etymological meaning of the word supports the above metaphor or some alternatives that I will propose.

The word technology comes from two Greek words – techne and logos. Techne means art, skill, craft, or the way, manner, or means by which a thing is gained. Logos means word, the utterance by which inward thought is expressed, a saying, or an expression. So, technology means words or discourse or a conversation about the way things are gained. In other words, technology is merely “how” we do things and not “what” we want or “why” we do them. Because it is not an end-in-itself. Instead, technology is merely a means-to-an-end, a tool.

That is why I want to propose a better metaphor: technology is a magnifying mirror. It doesn’t show us the future but merely reflects the present and, more importantly, it reflects who we are.

Technology is a mirror because it reflects the engineers, designers, entrepreneurs, and users who create and use it. But it is also a mirror to humanity in general and our collective dreams, hopes and fears, our knowledge and our ignorance, our privileges and our responsibilities, our strengths, and our weaknesses, our good, and our evil. But it is not a usual kind of mirror because technology magnifies and amplifies things, and hence it brings its own biases. Thus it always has unforeseen consequences. And the critical point here is that technology reflects our essence. So, in a way, the story of technology is the story of humanity. [Just like the story of humanity is often told as the story of technology – e.g., the claim that we are a “tool-maker.”]

Now, why do I claim that the crystal ball metaphor is dangerous?

The result of believing it is that most tech conversations are techno-deterministic and focus exclusively on fixing the technology while ignoring the fact that it isn’t produced in a vacuum. It mirrors our political, social, evolutionary and cognitive biases. In other words, to use my metaphor, focusing exclusively on fixing the technology is like looking into a mirror, not liking the image we see, and then trying to fix that by polishing the mirror. But we have it upside down. Instead of focusing on the technology, we might want to invest some time and resources, perhaps most of them, on improving ourselves instead – i.e., who we are being, what we are doing, and why we are doing it in the first place.

In fact, I will go as far as claiming that one of the keys to our future is keeping the right balance between exponential technology and humanity. So humanity must be exponential too. Not in the narrow technical sense. But in a broader philosophical sense with respect to wisdom, ethics, compassion, and strength of character in the face of ever-growing technological power and temptations.

Therefore, what I’m proposing is that, at the end of the day, it is not about technology. It is about us and what we do.

Because we can have the best possible how, but if we mess up our why or what, we will end up doing more damage than good. That is why technology is not enough. It is necessary, but it is not sufficient.

And there are many historical examples of how better technology did not make our lives better but worse. For instance, historian Yuval Harari called the Agrarian Revolution “history’s greatest fraud.” [Because in every way measurable – i.e., health, longevity, work hours per week, nutrition, infant mortality, etc., we were better off as hunter-gatherers. The Renaissance and the Industrial Revolution were also “frauds” in the sense that most contemporaries ended up worse off than they previously were. So, the story of progress, that technology is inherently good or that it always gives us freedom is incomplete and one-sided. And, if we are not careful, we are running the risk that our current technological revolution may turn out to be our epoch’s greatest fraud.

Because technology is pretty good at giving us what we want, but it is terrible at giving us what we need. It is good at supplying information, even knowledge, but terrible at providing wisdom. It helps us live easier, more comfortable, and longer lives, but it does not tell us why we should live or what to do with our lives in the first place. Most importantly, technology does not make us happy. There is no app for happiness. In fact, during the COVID19 pandemic, we are using more tech than ever before, and we are more unhappy, more depressed, and more suicidal than ever before.

So, while technology may help us get whatever we wish, it is wisdom that helps us figure out what we should want [or not] in the first place. Intelligence can be useful only in that case. Because lacking the wisdom to know what we should and should not want but having artificial or biological intelligence to get it is a path to self-destruction.

That is why all the significant existential challenges we face today – be it Climate Change, Environmental Destruction, Nuclear weapons, Soil Erosion, Species Extinction, Plastic, and Other Toxic Pollution, Ocean Acidification, even Pandemics, etc. are without exception the same problem playing itself out over and over again. Namely, humanity’s technological power is out-pacing our wisdom to control and use it in a productive, safe, non-destructive, and non-suicidal manner. Clearly, more powerful technology, not accompanied by a proportional growth in our own wisdom to utilize it, will make the gap bigger and therefore the above problems worse, not better.

And that is why we must go back to the original meaning of the word technology. Technology is merely a tool, a means to an end, never an end in itself. It is useful as a crutch, but, as with all crutches, we can become slaves to its use unless we condition and develop our own strength. It can, therefore, enable just as much as it can disable us. It can destroy and enslave us just as much as it can liberate and save us. Therefore, while technology may be the path to our salvation or the path to our destruction, it will not be the reason as per why we end up there.

In short, technology doesn’t help us see the future. It only allows us to see ourselves. And if we put garbage in, we are going to get garbage out. Only this time it’s exponential. Ditto with stupidity, prejudice, or evil. Therefore, we can’t fix technology unless we take both personal responsibility – as individuals, and collective responsibility – as corporations, organizations, nations, and even as a species. Because technology is a magnifying mirror, not a crystal ball.

The classic definition of technology is very important but there are further subtleties in the ancient Greek term as well as additional benefits in considering some contemporary definitions. For example, Kevin Kelly defines technology as “anything useful invented by a mind.” For Angus Fletcher “technology is any human-made thing that helps to solve a problem.” I want to bring these to your attention to stress the fact that technology does not have to necessarily be material in nature. Of course, if you are a software engineer you already know that. But we need to expand this awareness and recognize its implications.

If we combine Kelly and Fletcher’s definitions, technology is “anything useful invented by the human mind that helps us solve a problem.”

There are 2 types of problems and therefore 2 types of technology that we use: outward and inward. Outward technology is what we usually refer to when we evoke the term. It is the technology that helps us solve the problem of being human in a non-human world – e.g. survival – by solving problems such as thirst, hunger, cold, heat, safety, and security, etc. But inward technology is equally important for it helps us solve the problem of simply being human.

“The problem of being human?!” you may ask.

“Well, yes, indeed.”

We face the problem of being human when asking: “Who am I? What is the purpose of life? Why am I here? What is human? What is the answer to life, the universe, and everything?”

All big questions with no obvious, if any answer at all. At the same time, we’re being pushed and pulled by our physical and intellectual nature, our passions of love and hate, our fear of death and rage against the dying of the light, our desire to have fun, help others, and make a difference. In short, being human is a problem in its own right. A problem each of us has to solve on our own. And the primary technology we use to solve that problem is called story. Because story is something useful invented by the human mind that helps us solve problems. And only story can supply answers to the above fundamental questions. That’s why Jeff DeChambeau defined story as “information processing technology.” And that’s is also why Robert McKee noted that “Story is about trying to make sense out of the confusion, chaos, and terror of being a human being.”

In conclusion, the most popular and powerful technology is not the wheel. It is not the internet. It is not even money, though money, as Yuval Harari has pointed out, is the most popular story because almost everyone believes in money. But, most popular or not, money is just another story – it doesn’t exist outside of our imagination for we can’t eat, drink or wear money itself. [Bitcoin doesn’t even have a physical representation but is entirely computer code.] So if money is a particular story and story is technology then story is, in fact, the most successful, most effective, and most popular technology. That is why you can have a civilization without the wheel. Even without money. For those are just 2 particular stories. But you can’t have one without story. Because story brings us together. No story, no civilization. As Jonathan Gottschall noted:

Story — sacred and profane — is perhaps the main cohering force in human life. A society is composed of fractious people with different personalities, goals, and agendas. What connects us beyond our kinship ties? Story. As John Gardner puts it, fiction “is essentially serious and beneficial, a game played against chaos and death, against entropy.” Story is the counterforce to social disorder, the tendency of things to fall apart. Story is the center without which the rest cannot hold.

Filed Under: Podcasts, ReWriting the Human Story Tagged With: human story, ReWriting the Human Story, story, Tech, Technology

Chapter 8: The Science Story

June 20, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 8: The Science Story

 

The universe is made of stories, not atoms. Muriel Rukeyser

***

About 13.5 billion years ago, matter, energy, time and space came into being in what is known as the Big Bang. The story of these fundamental features of our universe is called physics.

About 300,000 years after their first appearance, matter and energy started to coalesce into complex structures, called atoms, which then combined into molecules. The story of atoms, molecules and their interactions is called chemistry.

About 3.8 billion years ago, on a planet called Earth, certain molecules combined to form particularly large and intricate structures called organisms. The story of organisms is called biology.

About 70,000 years ago, organisms belonging to the species Homo Sapiens started to form even more elaborate structures called cultures. The subsequent development of these human cultures is called history. [Yuval Harari, Sapiens p. 3]

After Benjamin Franklin disarmed the Gods by inventing the lightning rod, science has been the means by which humanity has first dethroned and then replaced God altogether. Today, breakthroughs in big data, AI, synthetic biology, genetic engineering, and neuroscience are all pushing us closer to Godhood. Many scientists are confident that defeating aging, creating mind uploads, AI, GMO humans, and radically new engineered organisms are simply a question of “when”, not “if”. This is why Stewart Brand noted that we are already Gods so we might as well start behaving as such. And so we have.

Humanity has never wielded more power for we live in the most scientifically advanced century in the history of our civilization. Paradoxically, it is also the most dangerous century not only for countless species going extinct but also for our own existence. But how can that be? Isn’t science good both for us and the world in general?

In this chapter, I will spell out and deconstruct the science story. I will then look at its implications and finish by arguing that science on its own has not and cannot ensure our progress or future survival. An initial bullet-point outline of my ambitious and tricky argument could look like:

1. Science is unable to set its agenda and priorities. Those are set up by the political, economic, religious, and social systems that science occurs in. As Leto Atreides II says in Frank Herbert’s Children of Dune: “Knowledge, you see, has no uses without purpose, but purpose is what builds enclosing walls.”

2. Science is equally unable to decide what to do with its discoveries because it does not deal with purposes and has no morality of its own. To inform its priorities and to apply its discoveries science needs a story. And this story is the result of an alliance with some religious, political, or economic ideology. Thus, it is story that determines what is to be funded and what is to be done with scientific discoveries. For instance, the space race – in general, and the Apollo program of putting a man on the Moon – in particular, are a great example of doing science for clear political reasons.

3. We cannot properly understand the scientific revolution by studying the greatest scientists. To understand it better we must understand the political, economic, and religious agendas that shaped and gave birth to those. A key insight here is that, while individual scientists may be interested in “the truth” about how our Universe works, the real goal of modern science is not truth but power. [Hence the phrase, usually attributed to Francis Bacon, “scientia est potentia” – i.e., “knowledge is power.”] Just one example is Leonardo da Vinci who wrote everything in a mirrored code because he was not interested in scientific progress. Leonardo’s goals were a lot more prosaic: to make himself and his employer, the Prince, more powerful and more famous.

Furthermore, as a species, we humans prefer power to truth. That is why we spend far more time and effort trying to control the world than trying to understand it. Even on those rare occasions when we do try to understand it we do that in the hope our understanding will make it easier to control. So, clearly, we don’t seek knowledge. We seek power. Unfortunately, the more power we possess the greater the strength of character we need in order to use our power wisely, in a non-destructive manner. Alas, looking at the damage we’ve caused to the climate and biosphere, our growth in wisdom is evidently lagging far behind our growth in power. In the long run, that kind of ever-expanding unbalance is likely to turn out not merely destructive but even suicidal. Some say it already has.

4. The idea of progress is a relatively recent invention and, in fact, the concept predates actual scientific progress by 200 years. It was invented by Francis Bacon in the late 1500s and was conceived in very narrow Christian terms. Consequently, there are many issues stemming from the story of progress. But, what’s important is that today both science and capitalism are inseparable from progress – the idea that everything is always getting better. And that the next generation will necessarily be better off than the previous one. The idea that the pie will always grow bigger and things will always get better, however, goes against everything we know from science – be it physics, biology, chemistry, etc.

For example, how will a pack of wolves behave if they believe that the supply of sheep is always going to grow, no matter what the wolves do? And physics says that there is a finite amount of energy in any system, so it is impossible for things to keep growing infinitely. As Frank Herbert says in Dune: “The concept of progress acts as a protective mechanism to shield us from the terrors of the future.“

5. Today science is replacing religion by promising eternal life and technological salvation. Our leading scientific project – the Gilgamesh project, is aimed at defeating death. Concepts such as technological singularity, transhumanism, and dataism – the belief in big data, are on the path of becoming religions.

6. Just like oracles, prophets and priests spoke for God and religion, scientists speak for science. Because science, or the facts, can’t speak for itself. So, someone always interprets and speaks for them. That someone has a reason “why” and therefore a purpose that originates not inside but outside of science, in a story that they have embraced and rarely disclose. That is why all great scientists are also great storytellers. Just think of Albert Einstein, Carl Sagan, Steven Hawking, Neil DeGrasse Tyson, etc.

7. Neither science nor reason can determine our moral values. They could, at best, inform them. And so they should. But there isn’t such a thing as an argument that is grounded exclusively and entirely in science or reason. Because science and reason can tell us how to act in accordance with our values. But they can’t tell us why we should act in the first place, what is the source of our values, and if or when we should and shouldn’t use science and reason. In other words, you can’t get an ought from an is.

That is why Pulitzer prize winner Toni Morrison noted: “Facts can exist without human intelligence, but truth cannot.”

Albert Einstein himself once said that there are no facts without theory. And what’s a theory you may ask?

A theory is simply a story.

So whether we call it truth or theory we need a story to put those facts into a context, to be able to see them in perspective, to rank and organize them, to make sense of and assign value to them. Science without story has no agenda, no priorities, no meaning, no direction, no value, and no use.

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Chapter 7: The Human Story

June 13, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 7: The Human Story

The Earth does not belong to man; man belongs to Earth. Man did not weave the web of life; he is merely a strand in it. Whatever he does to the web, he does to himself. Chief Seattle

We are story-telling animals. And all of history is the human story, our story. So, if today we are at the precipice of the singularly most disruptive change in how we live, how we organize ourselves collectively, and how we relate to the rest of the world, then we were led to this point by the story we have told ourselves – about who we are, where we’re coming from, where we are going and what is our proper place in the universe.

This story takes many forms and shapes – religious, secular, scientific, economic, literally, and artistic. But all tell of humanity’s “transcendence” of our animal origin, our growing mastery over “nature” [because it belongs to us, not the other way around] and a future of “abundance” [that is “better than we think”]. It is the teleological story of civilization, progress, humanism, and, most of all, a species whose manifest destiny is to become God.

What makes it dangerous is that we have forgotten it is a story. Because it has been told so many times by those who see themselves as rationalists or scientists, objective and impartial, true and good.

Up until the 20th century, all human civilizations took nature for granted. It seemed gargantuan and we never imagined we could damage, let alone threaten it. Today we are no longer so humble. Worse than that, even if progress in science and technology is a fact, progress in humanity is, at best, lagging. Because intellectually, technologically, economically, and scientifically humanity has progressed immensely. But psychologically or spiritually we have not moved that far. [As noted by Robinson Jeffers, human nature has no more changed in the last 10,000 years than the beaks of eagles.] And, unfortunately, while we have learned a lot about the birds, bees, fish, and oceans that doesn’t mean we’ll save, rather than destroy them all. [Ourselves included.] Especially since our current story tells us that the universe is ours for the taking and we are free to do with it as we please.

In fact, all of our current crises are self-created. If we look carefully at all the problems we are facing today we would realize that they are all the same. Things like nuclear proliferation, global warming, environmental degradation, and species extinction, even pandemics are all actually the same thing playing itself over and over again in different realms. Namely, humanity’s technological power far surpassing our wisdom to use it in a safe, productive, non-homicidal, and non-suicidal manner.

Yuval Harari notes that we jumped from the middle of the food chain, where we spent more than 2 million years, to the top only within the last 100,000 years. But because of our meteoric rise, we are ill-adapted to our current position of power and supremacy. And many of the calamities that followed – be it wars against other humans or the way we treat the environment, are due to that fact. Bears, wolves, lions, and sharks all evolved to be at the top of the food chain over many millions of years. And they are evolved to be in balance with each other and the world around them. We are not. This is why Harari argues that “Armed sheep are far more dangerous than armed wolves because they are not used to be in a position of power.”

We also moved from a view where “mother nature” was the all-powerful giver and taker to a view where we could and should “master” or “conquer” her. So now we are the wise giver and taker of life. And it is right and proper it is so. Because we are Homo Sapiens – the “wise man.” [A Freudian Oedipus complex at the scale of our civilization?!] And that is also a result of the myth that humanity isn’t a part of nature, but apart from it.

To be clear, our current human story consists of 4 main parts:

1. The story of progress.

2. The story of the supremacy and centrality of humanity.

3. The story of our separation from nature. [Are we a part of the world or apart from the world?]

4. The story of becoming Gods

The Industrial and Scientific Revolutions, Capitalism, Colonization and Imperialism, Climate Change and species extinction, soil erosion and ocean acidification, pandemics, Transhumanism, and Artificial Intelligence [AI] are all consequences and/or examples of the impact of our story. A teleological story of manifest destiny, transcendence, conquering nature, and, ultimately, the universe. A story that has brought us to our present and will guide and inform our decisions into the future. A story that gives meaning and value not only to us but also to the universe and everything in it. A story that can tip the scales towards extinction or survival.

The human story.

As E.O. Wilson noted:

Humanity … arose entirely on its own through an accumulated series of events during evolution. We are not predestined to reach any goal, nor are we answerable to any power but our own. Only wisdom based on self-understanding, not piety, will save us.

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Part II: Our Story

June 6, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Part  II: Our Story

Gods always behave like the people who make them. Zora Neale Hurston, Tell My Horse

Before we have a story, any story, we must first have a storyteller. Therefore, the most important story, that which all other stories are derived from, the story-of-all-stories, is the story of the storyteller: the human story.

The human story has been written and rewritten several times already. The last time was somewhere between the Enlightenment and the Industrial Revolution when we dethroned God as the central authority in the Universe and took his place instead. Since then our story has spread the myth of the supremacy and centrality of the human being – of how we are the pinnacle of evolution, the supreme intelligence, and the masters of nature. And everything we have done since then, together with everything we are likely to do in the future, will stem from that story – the story of who we are, what’s our place in the universe, what we are here for, and where we are going.

It is, therefore, this story that is the cornerstone of our stunning progress and fantastic accomplishments. It is also the same story that underpins our failures and current predicaments – be it climate change, environmental destruction and species extinction, nuclear war, terrorism, pandemics, or even artificial intelligence. For it is this story that gave us Auschwitz and took us to the Moon, Mars, and beyond. And it is this story that will likely determine if we are going to go extinct like the dinosaurs, or if and how we might populate the universe.

Our modern challenges are not only new but also self-created. And exponential technologies – such as genetic engineering, artificial intelligence, big data, synthetic biology, 3D printing, crypto blockchains, and nanotechnology, are already causing both negative and positive change. But new kinds of challenges require new kinds of thinking. And self-created problems require first acknowledging and then learning from past mistakes. Finally, since we think in and are ruled by stories, we must rewrite the human story yet again. Because our current story is facing many new challenges. And recent events have shown it is starting to fall apart.

But before we can write a new story we must understand how the current story came to be, what are its main elements and what has been its impact. Only then can we hope to write a better story. This is not just a philosophical exercise but a question of survival for all life on our planet. Viktor Frankl, a Nazi Holocaust survivor, said it best:

Since Auschwitz we know what man is capable of. And since Hiroshima we know what is at stake.

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Chapter 6: The Biology of Story

May 31, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 6: The Biology of Story

Most people believe the mind to be a mirror, more or less accurately reflecting the world outside them, not realizing the contrary that the mind is itself the principle element of creation. Rabindranath Tagore

It is arguable whether it is proper for us to be classified as Homo Sapiens because it is arguable as per how wise we actually are. But, in this chapter, I will claim it is much less arguable that we are proper Homo Narrative. Because even before the time humans started to huddle around campfires, even before we were able to speak, story was at the core of what is human.

Human biology has evolved around and wired for 2 main types of stories:

The first one is the story our human brain tells us about the world and who we are in it. Because our brain has evolved to produce a single story of “reality”. And that story isn’t strictly true, comprehensive, or accurate. Rather it is a story designed to make sense to us. Because our brain is able to perceive only a tiny fraction of the universe around us. It has evolved to filter out a number of crucial details and take shortcuts into creating the story of the outside world inside our heads. And we have developed a variety of evolutionary, physiological, and psychological biases. Thus, according to neuroscientist Anil Seth, our brain’s story is a single, unreal, “hallucinated” story. And, since we are all hallucinating all the time, Dr. Seth claims that “reality is just a hallucination majority of people agree upon.”

In other words, reality is a story. A story that a sufficient number of people accept as true. Furthermore, we don’t just passively experience the world but we actively generate it. So it comes as much from within as it comes from without. Finally, story is the natural way in which the mind takes in data from the outside world and then processes it so that we can make sense of it.

The second type is the story we tell and hear from others. Because we are evolutionarily selected for being good storytellers and good listeners. This is due to the fact that story is the best way of communicating information, especially when we had no writing. So people who told the most captivating stories usually had the most crowded campfire and rarely went hungry. Those who remembered well the stories about the migration of the herds, the seasons of the year, the best ways of securing water, food, shelter, and fire, had the best chance of survival. Those who didn’t were less likely to survive and pass down their genes.

So whether it is perceiving and processing the world inside our heads, or sharing practical information with others, story is critical to human survival. And, in biology, things that provide benefit to survival get selected for.

Now that we have some general idea about the biology of story let us look at 2 interesting examples:

When my wife Julie was 7-years-old she had a problem with warts. The dermatologist gave her a prescription but it didn’t work. Then he gave her another one but that didn’t work either. He tried freeze-burning the warts with the same success. He kept trying different things but for over a year of treatment, the warts were not only still there but now spread from one to both hands. Finally, after trying everything else without success, the dermatologist said he had just received a new miracle treatment but Julie had to visit him monthly for 6 months and get a shot in her bum. Now, my wife has always been very needle and blood averse but she really hated her warts. So she had no choice but to do what she had to. And, after 4 or 5 months of injections, the warts were gone. Then on the last month, her mother asked the doctor:

“What is this new miracle treatment that finally managed to cure all my daughter’s warts?”

“Oh, that”, said the doctor. “That miracle treatment is called placebo.”

What is a placebo? Placebo is a story. A story about a medicine that you thought you took but never did. Yet it often works. Like my wife, many people experience either a measurable improvement in their medical condition or alleviation in terms of suffering, sometimes both. So, the story actually makes a medical difference in a measurable portion of the population. According to Dr. Matthew Bruke from Sunnybrook Health Sciences Centre, patients who believe a treatment will work and are treated kindly by a trusted clinician, do better. Take these factors away, and studies have found lower results for active treatments as well.

Current research also suggests that detailed treatment “rituals” – like injections or IV placebos, tend to lead to a stronger response than sugar pills. Other studies have found high placebo effects for long-accepted treatments such as surgery for shoulder pain and stents for angina, where researchers found no significant difference in patients who thought they received the procedure than those who actually did. In fact, Dr. Burke suggests that if those treatments were put through a placebo-designed trial today, they would have trouble getting approved.

It is hard to argue that placebo is not a fantastic example of the biology of story. Another fascinating case is that of memory champions who use a spectrum of tricks to help them remember. One of their most powerful tools, however, is inventing a fictional story that allows them to link chronologically a very long list of random and seemingly incompatible items. An interesting element of this fictional story is that the crazier and less plausible it is the easier it is to remember. Another one is that it turns out linking information to a narrative and a place may help memory more than linking information to a place alone.

I hope that the above examples have demonstrated that humanity is properly Homo Narrative because we have evolved and are wired for story. So much so that even when we fall asleep our minds can’t help it but keep spinning more stories that we call dreams. That is how fundamental the biology of story is to our species. As Jonathan Gottschall observed:

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

Filed Under: Podcasts, ReWriting the Human Story Tagged With: ReWriting the Human Story, story

Chapter 5: The Importance of Story

May 23, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 5: The Importance of Story

It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story. Patrick Rothfuss

Stories are not just stories. Stories matter. Because, to paraphrase Friedrich Nietzsche, if one has a sufficiently strong “why” one can endure any “how.” And the “why” comes not from facts or events. It comes from the story we attach to them. This desire for meaning is often stronger than our desire for survival because meaning provides motivation or indifference, even apathy. That’s how important story is.

For example, if one is suffering greatly one can decide that it is meaningless to go on and give up on life. Or, like Viktor Frankl, one can choose a story that attaches positive meaning to their suffering and thus be motivated to endure even the living hell of Auschwitz. This is true for individuals as well as larger groups of people, such as corporations, religions, or nations. As Frankl said:

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

In other words, we are free to choose our story even when we are not free to choose our circumstances. Because the story is our “why” while the circumstances are merely our “how.” And the story is what ultimately makes the difference. Because a story is something that helps us feel connected to a reason and, more importantly, to a purpose. Let’s look at some examples at both the individual and the collective level.

The Japanese island of Okinawa is home to some of the longest-living people in the world. One often-quoted reason behind Okinawan longevity is their concept of Ikigai. Ikigai comes from 2 words: iki – which means “to live,” and gai – which means “a reason.” So, literally, ikigai translates as a “reason to live”, “something that makes life worth living”, “a meaning for/to life”. Furthermore, Ikigai is pretty close to the French concept of raison d’etre. It is a sense of a personal mission and it is commonly believed that if one loses their Ikigai one dies. [A claim strongly supported by Victor Frankl’s own observations in Nazi concentration camps. See Man’s Search for Meaning]

Every great leader has a great story. For example, if you’re Socrates your story is: “I know that I don’t know.” If you are Buddha your story is “life is suffering”. If you are Mohamed your story is “there is only one God and his name is Allah.” If you are Martin Luther your story is “reformation.” If you’re Galileo your story is “And yet it moves.” If you’re Martin Luther King Jr. your story is “I have a dream”. If you’re the Beatles your story is “all you need is love”. If you are John Lennon your story is “Imagine all the people”. If you’re President Kennedy your story is “We shall put a man on the moon”. If you’re Steve Jobs your story is “think different”. If you’re President Bill Clinton your story is “It’s the economy, stupid.” If you’re President Obama your story is “Yes, we can.” If you are President Trump your story is “Let’s make America great again.”

In the case of larger groups of people – such as corporations, story is the glue that brings everyone together and motivates them to cooperate and overcome obstacles. And so, in the past couple of decades, the most successful organizations have come up with what’s been called a Massively Transformative Purpose [MTP]. [Salim Ismail, Exponential Organizations, page 53]

An MTP is the distilled essence of a story that captures who this organization is for and what’s its mission or purpose. For example, Google’s MTP is “organize the world’s information.” TED’s MTP is “ideas worth spreading.” Deep Mind’s MTP is “Solve intelligence. [Use it to make the world a better place.]” Calico’s MTP is “solve death.” Mark Zuckerberg’s foundation MTP is “cure all disease.” Doctors Without Borders’ MTP is “medical aid where it is needed most.” Elon Musk’s MTP for Tesla and SolarCity is to “accelerate the world’s transition to sustainable energy” while for SpaceX it is to “backup the biosphere by making humanity a multiplanet species.” Patagonia’s MTP is “We’re in business to save our home planet.” Lego’s MTP is “Inspire and develop the builders of tomorrow.” [Having an MTP is particularly important for Millennials for whom the story of money is often not a sufficient “why.”]

Larger groupings of people such as religions and nations also utilize the power of story to forge their respective religious or national identity. Thus Judaism, Christianity, Islam, and Hinduism all tell their own mythical stories. And the more we believe in those stories, the more we identify ourselves as Jewish, Christian, Muslim or Hindu. But nations or ideologies such as Liberalism, Humanism, Feminism, Communism and Capitalism do it too. So, a Japanese identifies with the story that Japan – Nippon, is the “land of the rising Sun”. [Or “the land of the Gods.”] An American identifies with the story of “the land of opportunity” where everyone is free to pursue the “American dream.” A Chinese may identify with the story of Tianxia – or “all under heaven.” A communist may identify with the story of equality or “to each according to their need.” A capitalist may identify with the story of personal freedom, the “invisible hand” of the “free market” and the “virtue of selfishness.” A humanist may identify with the story that “man is the measure of all things” since humanity is “the pinnacle of evolution” and “the supreme intelligence” on our planet. Each of those levels requires a story in order to create, inform and guide the identities of its respective constituents. As Lisa Cron notes:

Story, as it turns out, was crucial to our evolution — more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.

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Chapter 4: The Power of the Storyteller

May 16, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 4: The Power of the Storyteller

The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come. Steve Jobs.

Before we have a story, any story, we must first have a storyteller. And that storyteller is a god, because within their narrative they are all-powerful, almighty and omnipotent. That’s why religion is among the most powerful stories of our civilization. And, the storyteller of such a popular story is, of course, a god. Or the son of God. Or the prophet of God. Or in the image of God. He sets the rules and the laws, what is good and evil, what is right and wrong, what is and what is not possible. He tells us how to dress, what to eat, how to live, how to relate to each other, who must marry whom, how to bring up our children, where we are coming from, why we are here, what is the purpose of life and where we go after death. If we believe his story, we are going to not only listen to but also obey his “commandments.”

It is for this reason that nations and even corporations are also made by mythical stories. Because myth-making is team-building is nation-building is world-making – stories told on a different scale. The myth helps us make sense of the world as well as establish our proper place in it – whether as individuals, corporations or nations. It gives us both meaning and purpose. So, as long as we all believe in the same story, we will cooperate. And we are likely to obey the people who tell those stories. This is true not only in religion and politics but also in business, entertainment, music, art, science, etc. Because those who tell the most popular stories are the most powerful people. And ultimate success in telling a story grants access to ultimate power.

Up until now, it was humans who told stories. Naturally, those stories end up with humans being the central entity. But let us examine how our place in the story has changed through time.

Historically, we started with the story of animism where everything around us was imbued with a spirit [or a soul] and was, at least in some sense, holy and to be respected. There was no hierarchy among humans, animals, trees, stones, and rivers, and we were not above them in any way. One day we killed a wild animal to feed and clothe ourselves. The next day an animal could kill us to feed itself and its offspring. We had respect for all living things and considered them as equals in the great web of life.

Then the story of Theism brought hierarchy, and centralization of power, in the hands of many or one God. Since we humans – the storytellers, were naturally in the image of God [or God was in the image of us ;-] we placed ourselves just a step below Him, and all other animals got pushed down the ladder. The world became our “garden,” and everything in it was ours for the taking, including all “soulless” animals.

Finally, we came up with the story of the centrality of the human being – of how we are the pinnacle of evolution, the supreme intelligence – i.e. the sole measure, beginning and end of everything, and the masters of nature. So we made quick work of God and replaced him with us. Then we downgraded the animals even further down to the rank of mere Cartesian automata – machines unable to think, feel or suffer. [Or “resources” to be “harvested.”] Consequently, we could enslave and kill them for our pleasure, food or sport, by the billions, and without guilt. [Every year we kill over 70 billion animals and 1.3 trillion fish and other aquatic organisms.]

The idea that humans are or will be gods is a natural consequence of the power of the storyteller. Given that we are the storyteller, we are, by default, the heroes. Because no one is the villain in their own story. And that is why those who write the story [or history] are always good, benevolent, generous, right and wise. [It is also why we called ourselves Homo Sapiens – i.e., wise man. Because we naturally think we’re wise and because it was men who did the naming.] But now, with the rise of artificial intelligence, that may change again. And the day a computer can tell a sophisticated story – one that can make others laugh, cry and [most of all] believe, is the day humanity may lose control of the story. Because, as we already saw above, the storyteller inevitably ends up not merely as the hero but also as God, the most powerful entity or species. [And if that turns out to be the case, can we blame the Godlike AI’s if they come up with the story of AI-ism and end up treating humans the same way we “human-ists” treat animals?!]

In short, humanity’s power lies in the fact that we are the storytellers. If we lose our power to tell our stories we would lose everything. As Salmon Rushdie says:

Those who do not have power over the story that dominates their lives – the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change – truly are powerless, because they cannot think new thoughts.

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Chapter 3: The Power of Story

May 10, 2021 by Socrates

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ReWriting the Human Story: How Our Story Determines Our Future

an alternative thought experiment by Nikola Danaylov

 

Chapter 3: The Power of Story

We suffer not from the events in our lives but from our stories about them. Epictetus

The most powerful stories are stories about things that don’t exist. Because our fictive language gave birth to legal fictions, social constructs and imagined realities. So much so that today imagined things are more powerful than real things. Trees, rivers, fish, animals and even the climate depend on our imaginary constructs for their future survival. There is no money, law, justice, inalienable human rights, religion, love, friendship, capitalism, corporations, nations or humanity outside of our common imagination. Never-the-less it is such fictitious entities that will decide the fate of the world, ourselves included.

The more fictitious a story is, the more powerful that story is, provided it has a large enough number of people embracing it. Because stories that spread don’t just win – they change the world. This is true of Christianity, Islam, Hinduism, and Buddhism as much as it is true of Communism, Capitalism, Humanism, Nationalism, Feminism, Trumpism, Black Lives Matter, Brexit, MeToo or human rights. For example, the most popular story on our planet is money. Because almost everyone accepts and therefore believes in money. But money, regardless of its form – be it gold, bitcoin or paper money like the dollar, is basically trust. Trust in a story, which in the case of bitcoin, doesn’t even have a physical representation but is entirely digital – i.e. fictitious.

In human civilization, not only everything but also everyone is a story. And that is true at every level we can think of – individually, collectively or globally, because each of those levels requires a story. The same person can embrace many different stories that give her meaning, which also set the spectrum of what is and what is not possible for her. For example, someone can be a mother, daughter, vegetarian, lesbian, police officer, Muslim, black and American – all at once. And each of those stories provides such powerful meaning that the person may be willing to kill, live or die for it. Thus, while our identities are little more than a hodge-podge of often contradictory stories, they determine our actions. But if we change our story we change our identity. And if we change our identity we change our actions, and therefore we change our future.

Conversely, people who have not embraced or have lost their personal story feel lonely, unmotivated, lack meaning, feel depressed and are at risk of suicide. But people who have discovered their “calling” have basically found a compelling story and decided to embrace it as their own. When many people embrace the same story we can have large-scale cooperation among millions of humans, who are otherwise all strangers to each other. Thus, the power of our civilization is built on the power of our stories – our belief in them, our desire to spread them and our willingness to live or die by them.

Losing those stories is not merely devastating but, both figuratively and literally, potentially mortal. That is why Jacque Ellul noted that to destroy someone is to destroy their story. And this is true of individuals as much as it is true of groups of people – be it ethnic groups, corporations, organizations or nations. Therefore, we ought to be very careful in rewriting our story. Because if we end up destroying it without offering a better alternative we can end up destroying our civilization. As the Dark Mountain Manifesto warns:

Human civilization is an intensely fragile construction. It is built on little more than belief: belief in the rightness of its values; belief in the strength of its system of law and order; belief in its currency; above all, perhaps, belief in its future. [The Dark Mountain Manifesto page 5]

The power of story is hard to exaggerate because stories inform and guide our relationship with each other, the rest of the world and even the future. The good news is that stories are told by storytellers. So we can choose to get in charge of our stories and gain power by becoming the storytellers. Taking responsibility for and, ultimately, rewriting our stories is the path to our new selves and therefore our new future. This is where the ultimate power lies. And that is why, both Plato and the Hopi Indians recognized the fact that “those who tell the stories rule the world.”

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Ethos: “Technology is the How, not the Why or What. So you can have the best possible How but if you mess up your Why or What you will do more damage than good. That is why technology is not enough.” Nikola Danaylov

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